Commercial Production in Texas

Texas is home to more than 50 Advertising Agencies, many of which are often named as top Ad Agencies world-wide in terms of clients, revenue, and size. There are also more Fortune 500 companies in Texas than in any other state. These factors have helped maintain the consistently high number of commercials being shot in Texas each year. In 2007, commercial productions, including corporate videos, industrials, music videos, and sports broadcasts, spent almost $100,000,000 dollars in Texas. In the past few years, all of the top TV Advertisers nation-wide, including Procter & Gamble, AT&T, Verizon Communications, and General Mills, have produced commercials in the Lone Star State.

Texas' long film production history has had much to do with the high quantity and quality of commercial production work that happens in the State. As Texas grew into a top filmmaking destination in the early to mid 20th century, local crew bases and production companies expanded with the increasing demand. In 1948, Texans built their first television broadcast station, WBAP in Fort Worth. This marked the beginning of local television production and advertisers' interest in the Texas commercial market, both of which took advantage of our indigenous film community.

Why Texas for Commercial Production

Financial Incentives
Like many other States, Texas offers incentives for film and television projects; however, we are one of only a handful of states that offer the same incentives to commercials and video games. Incentive payments are equal to 5% of in-state spending, and are eligible for live-action or animated commercials. Producers are also eligible to receive sales tax exemptions on many of the goods and services used during production. You can visit the Texas Incentive Program page for more information.

Turnkey Production
You can take care of all your production needs in Texas, from script to broadcast. With the help of numerous support service companies, such as sound design, visual effects, motion capture, and ADR, and the more than 130 full-service production companies, Texas is your one-stop-shop for commercial production. Search our Production Directory for lists of these local companies.

Qualified Crew
Texas is rich with experienced and professional crew, allowing productions to hire entire crews locally. And, with major cities across the State, there are multiple hubs from which to draw talent. Let our crew take your production to its fullest extent. Visit the Production Directory for a list of these talented folks.

Great Locations
Texas is all about locations. With more than 268,000 square miles, the perfect location is out there. From beaches along the Gulf of Mexico to the tail end of the Rocky Mountains, Texas has a dramatic variety of terrain. Texas also leads all other states in the number of farms and ranches with primary crops of cotton, corn, grains rice and wheat. You can contact the Texas Film Commission for assistance in finding your ideal location!